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As of July 22, 2025, several fruits are trending for online purchase in India, reflecting both seasonal availability and ongoing popularity. Here’s a breakdown based on the latest information:
Generally Popular & Consistently Trending:
- Bananas: Various varieties like Robusta, Yelakki, and Nendran continue to be top sellers due to their year-round availability, affordability, and versatility.
- Apples: Royal Gala, Granny Smith, and Red Delicious are popular choices, both imported and locally sourced.
- Mangoes: While the peak mango season is winding down, varieties like Langra, Mallika, Dasheri, and Alphonso are still highly sought after.
- Papaya: Consistently popular for its health benefits and sweet taste.
- Tender Coconut: A refreshing and hydrating option, especially in the summer heat.
- Muskmelon & Watermelon: Essential summer fruits, prized for their high water content and refreshing properties.
- Pomegranates: Valued for their nutritional benefits and juicy arils.
- Kiwi (Green): Often imported, these are consistently popular for their tangy flavor and vitamin C content.
- Blueberries: Imported blueberries are a premium and popular choice, especially for their antioxidant properties.
- Oranges (especially Nagpur oranges and imported varieties like Valencia and Mandarin): Always in demand for their vitamin C and refreshing taste.
Fruits Seeing Increased Interest/Specific Trends:
- Avocados: Both locally sourced and imported Hass avocados are seeing increased demand.
- Grapes: Black seedless and Red Globe varieties are trending, with a notable surge in interest partly due to social media trends (like frozen grapes).
- Dragon Fruit: Red flesh dragon fruit is gaining popularity as an exotic option.
- Indian Plums (Aloo Bukhara): A seasonal favorite in India.
- Lychee/Litchi: A highly popular seasonal fruit in tropical climates.
- Pineapple: Both whole and cut pineapple chunks are readily available and in demand.
Factors Driving Trends:
- Seasonality: Summer fruits like mangoes, watermelons, muskmelons, lychees, and pineapples are naturally popular this time of year.
- Health Benefits: Consumers are increasingly aware of the nutritional value of fruits, leading to demand for options rich in vitamins, antioxidants, and fiber.
- Convenience: Online platforms offer a wide variety of fresh and sometimes pre-cut fruits, appealing to busy consumers.
- Social Media: Trends on platforms like TikTok can significantly influence fruit consumption, as seen with the recent surge in frozen grapes.
- Availability of Imported Fruits: Online retailers provide access to a wider range of imported fruits, catering to diverse preferences.
Online grocery platforms like Aptso Mart, JioMart, Blinkit, Zepto, and BigBasket are key players in making these fruits accessible to consumers across India.
